Brent Backhouse · Wellington, New Zealand
Brand identity & creative direction
I work with business owners to make their brands clear, distinctive and relevant to the people they want to reach.
A small marketing budget called for a clear idea. Rocket’s passion for cycling became a way to connect its espresso machines with people who shared that passion, through social media, race-day experiences and considered creative work.
View project : Rocket Espresso
A great store already had all the ingredients. The work was to bring the brand to life from the outside in, through a warm welcome, the launch of a Riders Club and the stories shared online.
View project : iride
Altitude systems are a specialist product. A distinctive identity and a consistent approach to communication help make the business recognisable and the product easier to understand.
View project : box altitude
Bringing a natural skincare range together around Miracle Mānuka. A clear identity and considered packaging give every tin, carton and bottle a recognisable place in the family.
View project : svens island
You might be starting a business, or finding that the brand you have no longer fits. I can help you work out what needs to change and take the work through to completion.
For businesses that need regular support, I provide ongoing creative direction. You get someone who knows the brand and can keep the work consistent as new needs arise.
Tell me what you’re working onA new identity, packaging or a website. We agree what needs to be done and work through it together, from the brief to the finished result.
Regular advice and creative work for your business. A continuing relationship, with priorities and scope agreed as we go.
My father was a furniture designer and maker. Growing up around his work gave me an appreciation for things that are useful and well made. It still shapes the way I work.
Meet Brent
